Local SEO is a crucial aspect of SEO in which the tasks are specifically aimed at improving the local visibility of a business. By focusing on the business’s website content, Google Business Profile, reviews, and local links, it becomes more visible in location-based searches. This is especially beneficial for businesses that cater to only one specific area.
While this may seem like a simple task, it requires access to a team with excellent SEO knowledge. However, not all agencies may have the capacity to house a full team of local SEO experts. This is why many agencies opt to find a white label local SEO partnership.
This partnership is essentially an arrangement where you, the agency, outsource your local SEO tasks to a third party. While the provider handles all the tasks, you still remain the one your clients have any communication with, and when the deliverables are ready, you sell them under your brand.
What Is White Label Local SEO?
White label local SEO is a service model in which an agency outsources its local SEO tasks to a third party and offers those services to its clients under its own brand. The provider conducts the tasks required for local SEO optimization, such as research, content creation, link building, etc., and the agency handles all communications with the clients and presents the work as a part of its own service offering.
Unlike general SEO, local SEO focuses on improving businesses’ visibility in searches tied to a specific geographic area. The specific tasks required to achieve this are optimizing Google Business Profiles, managing local citations, improving online reviews, targeting location-based keywords, and building relevant local links.
White label local SEO gives agencies access to local SEO experts without having to hire an in-house team. As the provider handles all the local SEO work, the agency can focus on expanding its services, taking on more clients, and investing more time in strategy, sales, and client communication.
A white label local SEO partnership is ideal for agencies that focus on industries that rely on local customers, such as restaurants, home service companies, law firms, retail stores, etc. Even businesses with multiple locations can benefit from this; each location can have its own optimization, listings, content, and local ranking strategy.
What Is Included in White Label Local SEO Services?
White label local SEO covers a wide range of tasks that are designed to improve a business's visibility in local search results and connect it with customers in its target service area. However, the deliverables depend on the provider. Here are some of the services provided under white label local SEO packages:
Google Business Profile Optimization
A Google Business Profile (GBP) is a free tool that allows businesses to create a business listing on Google Search and Google Maps. White label local SEO helps optimize the business’s GBP for a specific location. So when a person based in a specific location searches for a particular product or service, a well-optimized GBP helps put the business’s website on the Search Engine Results Page (SERP).
GBP optimization involves adding accurate information about the business, selecting relevant categories, adding service details, and publishing regular updates. Continued optimization also involves monitoring the profile for changes, managing photos and posts, and looking for opportunities to improve its visibility in local search. This ensures that potential clients find accurate and useful information about the business when searching locally.
Local Citation Building and Management
Local citations are online mentions of a business’s information, such as address, phone number, and other key information, by a third party. However, this needs to be on relevant sites such as business directories, industry-specific websites, local directories, etc.
White label local SEO services can help build relevant new citations, as well as audit the existing ones to identify incorrect, outdated, or duplicate listings. Local citations with consistent information help businesses establish a stronger and more reliable local presence.
Local Keyword Research and On-Page SEO
Local keyword research is a process that involves finding specific keywords and search terms a potential customer may use to find products or services in a specific location. Providers conduct thorough research of several combinations of relevant phrases that align with the client’s offerings and target market.
The findings can then be used for on-page SEO, which is the process of improving the client website’s structure and content. The keywords can be included in the website content, title tags, meta descriptions, headings, and service or location pages. This helps search engines better understand the areas the business covers and match them to relevant queries, which in turn improves the website’s visibility and traffic.
Review Management and Reputation Support
Online reviews have a major impact on a business’s first impression as well as its visibility. Potential customers often rely on reviews left by previous clients to gauge whether they want to engage with the business.
White label SEO services can help businesses generate authentic reviews, respond to customer feedback, and monitor their online reputation. They can also help monitor them to ensure that they have more positive reviews and identify opportunities to improve the client's reputation.
Local Link Building
Local link building is essentially the process of earning quality backlinks for relevant and trustworthy websites. These backlinks need to be connected to the client’s target location and industry. Backlinks could come from community websites, local publications, and relevant partnerships or sponsorships.
A provider can conduct the necessary research and outreach required to identify relevant link-building opportunities. Good quality backlinks can help strengthen a business's online authority and improve its visibility in local search.
Local Rank Tracking and Reporting
Local rank tracking is the continuous process of monitoring how a business performs in the SERPs for its target location. Unlike regular rank tracking, local SEO reporting can include organic rankings, Google Map Pack visibility, and geo-specific rankings.
This gives insight into the website’s performance and helps identify areas that may need further improvement. White label local SEO providers can compile these insights into branded reports, allowing agencies to easily share campaign performance with their clients.
White Label Local SEO vs. Regular White Label SEO
Both white label local SEO and regular white label SEO are partnerships where an agency outsources SEO tasks to a third party and offers the services under their own brand. However, the key factors that differentiate them are the type of search visibility they focus on.
| Area | Regular White Label SEO | White Label Local SEO |
| Primary goal | Improve overall organic search visibility | Improve visibility in local and location-based searches |
| Keyword targeting | Broad, national, or industry-specific keywords | Location-based and local-intent keywords |
| Google Business Profile | Generally not a core focus | Often a key part of the strategy |
| Citations | May have limited importance | Citation building and management are often essential |
| Reviews | May not be a primary focus | Review generation and reputation management may be included |
| Link building | Relevant and authoritative backlinks | May include local publications, directories, and community websites |
| Rank tracking | Primarily organic keyword rankings | Organic rankings, Map Pack visibility, and geographic rankings |
| Ideal clients | E-commerce, SaaS, national, and online businesses | Local, service-area, franchise, and multi-location businesses |
While both services overlap because they focus on search engine optimization, local SEO is specifically designed to improve a business's visibility in local search results and connect it with customers in its target geographic area.
How Does White Label Local SEO Reporting Work?
A white label local SEO report is a summary of the work the provider has completed. This report is usually made under the agency’s brand, which is then presented to the clients.
A report is expected to be detailed and transparent. The agency should clearly understand how the SEO campaign is going and pass the brief to the respective client.
Depending on the campaign, a report may include:
- Google Business Profile performance, including profile views, searches, calls, website visits, and direction requests.
- Local keyword rankings, showing how the business ranks for relevant searches in its target geographic areas.
- Map Pack visibility, tracking whether the business appears among the top local results on Google.
- Citation performance, including the status and consistency of business listings across relevant directories.
- Review activity, such as the number of new reviews and changes in overall ratings.
- Website performance, including organic traffic, leads, and conversions generated through local search.
White Label Local SEO for Multi-Location and Franchise Businesses
A business or a franchise with multiple locations may also require local SEO services. However, in such cases, the strategy is more complex, because unlike a business that requires optimization for just one location, each location the business has requires individual optimization while still maintaining branding consistency.
Here’s what a white label local SEO company can do for a business with multiple locations:
- Manage multiple Google Business Profiles: A business with multiple locations needs individual GBPs for each location with accurate business information, relevant categories, photos, posts, and service details.
- Create unique location pages: Each page must have content specifically created for the specific location, instead of duplicate content for each page.
- Maintain citation consistency: Business information should remain accurate and consistent across directories and other listing platforms for every location.
- Track rankings by geographic area: Rankings may change for each location. A reliable provider can help keep track of each page’s performance.
- Manage franchise-level branding: Local pages and profiles should maintain consistent branding while still allowing for relevant local customization.
How to Choose a White Label Local SEO Provider
Choosing a white label local SEO provider for your agency can be time-consuming; this is because it requires proper research, lots of discussions, and a clear understanding of your agency's needs and expectations. The right provider can improve your agency’s reputation by providing quality work on time.
Here is what you can ask a white label local SEO provider before moving ahead with the partnership:
- Google Business Profile Management: Ask about the provider’s process for GBP optimization and ongoing management. You can also specifically ask how they keep business information accurate, select relevant categories, and manage posts and photos.
- Citation Management: The provider should have a clear structure for building, auditing, and managing local citations. You can also ask how they handle inaccurate or duplicate listings.
- Review Management: Ask how the provider ensures that the client’s page has authentic reviews and how they monitor the client’s online reputation.
- Local Rank Tracking: Ask how the provider tracks local rankings and whether they monitor performance across specific geographic areas. You can also ask if they track Google Map Pack visibility alongside organic rankings.
- Reporting: Find out which specific metrics are included in their reports, the frequency of reporting, and if the reports will be fully under your agency’s brand name.
- Multi-Location SEO: Ask if they have managed clients with multiple locations, and if so, how did they manage the campaign (you could also ask for a case study).
- Communication and Turnaround Times: Get a clear understanding of how communication will work in the partnership. Who do you contact? When can you contact them? Do they reply on time? You also need to understand how long the provider takes to complete certain tasks.
- Customization: Ask whether services can be customized based on the client's industry, location, competition, and specific goals rather than following a rigid, one-size-fits-all approach.
Frequently Asked Questions
1. What is included in white label local SEO services?
Services may include Google Business Profile optimization, citation building, review management, local keyword research, on-page SEO, local link building, and geographic rank tracking.
2. How is local SEO different from regular white label SEO?
Regular white label SEO focuses on overall organic search visibility, while white label local SEO focuses on location-based searches and may include GBP optimization, citations, reviews, and Map Pack tracking.
3. How long does white label local SEO take to show results?
Results vary based on factors such as competition, location, and the business's existing online presence. Some businesses may see early improvements within a few months, but local SEO requires ongoing work.
4. Can agencies resell white label local SEO services under their own brand?
Yes. Agencies can outsource the work to a third-party provider and offer the completed services to clients under their own brand.
5. Is white label local SEO suitable for multi-location businesses?
Yes. It can help agencies manage location-specific SEO tasks, including GBP management, location pages, citations, and geographic rank tracking, across multiple locations.
